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Kehl, M.R. (2005). Advertising, Perversions, Neurosis. Int. Forum Psychoanal., 14(3/4):210-216.

(2005). International Forum of Psychoanalysis, 14(3/4):210-216

Advertising, Perversions, Neurosis

Maria Rita Kehl

Translated by:
Tom Moore

This paper discusses the influence of advertising on today's social pathologies. Everywhere, advertising images invite people to enjoy unlimited pleasures. “No limits” orders the advertising master to the consumers and admirers of Nike. “Be a tiger” says another advertisement. The author believes that contemporary society is perverted by the orders of the advertising master, whom individuals gently obey, just as a hysterical woman lets her perverse master instrumentalize her.

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