Customer Service | Help | FAQ | PEP-Easy | Report a Data Error | About
Tip: To search only within a publication time period…

PEP-Web Tip of the Day

Looking for articles in a specific time period? You can refine your search by using the Year feature in the Search Section. This tool could be useful for studying the impact of historical events on psychoanalytic theories.

For the complete list of tips, see PEP-Web Tips on the PEP-Web support page.

Kehl, M.R. (2005). Advertising, Perversions, Neurosis. Int. Forum Psychoanal., 14(3/4):210-216.

(2005). International Forum of Psychoanalysis, 14(3/4):210-216

Advertising, Perversions, Neurosis

Maria Rita Kehl

Translated by:
Tom Moore

This paper discusses the influence of advertising on today's social pathologies. Everywhere, advertising images invite people to enjoy unlimited pleasures. “No limits” orders the advertising master to the consumers and admirers of Nike. “Be a tiger” says another advertisement. The author believes that contemporary society is perverted by the orders of the advertising master, whom individuals gently obey, just as a hysterical woman lets her perverse master instrumentalize her.

[This is a summary or excerpt from the full text of the book or article. The full text of the document is available to subscribers.]

Copyright © 2020, Psychoanalytic Electronic Publishing, ISSN 2472-6982 Customer Service | Help | FAQ | Download PEP Bibliography | Report a Data Error | About

WARNING! This text is printed for personal use. It is copyright to the journal in which it originally appeared. It is illegal to redistribute it in any form.